Conoco: Design System Rebrand
Design system for Conoco brand. Concept and vibe centered around a simple premise: Don’t Stay, Go. Evokes movement, energy, fun, abstraction, out-there-ness. Currently being used across their entire portfolio of assets.
Year | 2018 |
Client | Conoco |
Project | Design System Rebrand |
Role | Design / Art Direction |
Scope | Styleguide, OOH, Instore, Motion Design |
![](https://freight.cargo.site/t/original/i/e2c27f8394f3af651ee983b5a8fda7aad570c27676ab77953bf3fddcc5cbc06a/conoco_card_CROP.jpg)
![](https://freight.cargo.site/t/original/i/c8e28c95e2cdf1d269f06b9014d16545ba1bbcc9e7f03a445bc810fb6e589be5/conco_posters_posters.jpg)
![](https://freight.cargo.site/t/original/i/81a9e428b0d4b6ac5564334b4d5ce417b8bc95736e6ef578c80e395570fa8d84/billboard.jpg)
![](https://freight.cargo.site/t/original/i/a36b62f11f70a3bacfeb22998c4ff1c3b70e4c35b11f6d2052eea4b900f89eaa/ooh_2.jpg)
![](https://freight.cargo.site/t/original/i/3a4fd1b6a2aeb0e77d8ed5d3421003721df321e9d3456c79a1b762a86fe56599/conoco_Tshirts_r2.jpg)
![](https://freight.cargo.site/t/original/i/3c438434de9056467982b138a3a34a8a0bdc4d1cdd6358d54ffe0bd2ec5b175c/businessCards.jpg)
![](https://freight.cargo.site/t/original/i/261578ae94ca02a76a84db68e7fa3043d509396adfd066db619a97a274a6e89d/conoco_Bumper.gif)
![](https://freight.cargo.site/t/original/i/705aad41981447235c401a3587ee471132ccb6b08e1ad1805104bba099786302/conoco_Rebrand_071818_D36.jpg)
![](https://freight.cargo.site/t/original/i/a174f6662df3a33664e623d442a489f1b3c8b356688561f33ad25b70f2bbad28/CL_styleguide-copy.jpg)
![](https://freight.cargo.site/t/original/i/a7eed8d6889760cadf96bcaa366347a17f2955be4f463821e8808909dc5e08f6/conoco_brochure.jpg)
![](https://freight.cargo.site/t/original/i/db7a017a34809231f4f0db52bcdaa749e2cedf3031f472d9d1068a4705cd6161/Conoco_BrandGuidlines_09291837.jpg)
![](https://freight.cargo.site/t/original/i/704a07e3c52bb8e243547acf2ae58568f8a06f19961a181eb9cd6b8746725f65/Conoco_BrandGuidlines_1.jpg)
![](https://freight.cargo.site/t/original/i/b9cfd8612ecbc73547960f07a6a2bd116423774ce222d946ddc63789a955bed4/Conoco_BrandGuidlines_2.jpg)
![](https://freight.cargo.site/t/original/i/6fdef7eac7607c5484cca8bbb234e1ae51d92017564710424e624d68a557a5b2/Conoco_BrandGuidlines_3.jpg)
![](https://freight.cargo.site/t/original/i/f35aa794d7faba7626c5e6560b38cba6782b792a645dd78e47a615f863264c05/Conoco_BrandGuidlines_09291841.jpg)
![](https://freight.cargo.site/t/original/i/e0699b712eb627bda0509eb173280c5bfd77bcf853ae1bcb3a60c2cc75e22b85/Conoco_BrandGuidlines_09291853_small.jpg)