Conoco: Design System Rebrand

Design system for Conoco brand. Concept and vibe centered around a simple premise: Don’t Stay, Go. Evokes movement, energy, fun, abstraction, out-there-ness. Currently being used across their entire portfolio of assets.
Year 2018
Client Conoco
Project Design System Rebrand
Role Design / Art Direction
Scope Styleguide, OOH, Instore, Motion Design