Electronic Arts
— Brand Refresh
EA set out to refresh its brand — evolving from a gaming company into a broader entertainment brand with a unified design system spanning live events, campaigns, and organizational collateral.
As Creative Director, I led the creative vision across design, motion, and brand strategy, guiding a large multidisciplinary team in building a kinetic system that honors EA’s legacy while propelling the brand into its next era.
— Brand Refresh
EA set out to refresh its brand — evolving from a gaming company into a broader entertainment brand with a unified design system spanning live events, campaigns, and organizational collateral.
As Creative Director, I led the creative vision across design, motion, and brand strategy, guiding a large multidisciplinary team in building a kinetic system that honors EA’s legacy while propelling the brand into its next era.
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Deliverables
Design system
styleguide
motion system
Social templates
OOH
Collateral
Design system
styleguide
motion system
Social templates
OOH
Collateral
