Jagwar Twin “Happy Face”
— BRAND IDENTITY & Website
I WORKED WITH CTHDRL to DESIGN AND LAUNCH a trippy “smile-triggered” facial recognition experience, to tease the release of the new Jagwar Twin single.
THE CAMPAIGN INCLUDED A CRYPTIC SPLASH COUNTDOWN, CONTENT CREATED USING FAN-SUBMITTED VOICEMAILS, A SMILE-TRIGGERED FACIAL RECOGNITION EXPERIENCE, MERCH AND A MUSIC VIDEO.
— BRAND IDENTITY & Website
I WORKED WITH CTHDRL to DESIGN AND LAUNCH a trippy “smile-triggered” facial recognition experience, to tease the release of the new Jagwar Twin single.
THE CAMPAIGN INCLUDED A CRYPTIC SPLASH COUNTDOWN, CONTENT CREATED USING FAN-SUBMITTED VOICEMAILS, A SMILE-TRIGGERED FACIAL RECOGNITION EXPERIENCE, MERCH AND A MUSIC VIDEO.
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Deliverables
Album Art
Design system
website
digital campaign
merch
music video animation
Deliverables
Album Art
Design system
website
digital campaign
merch
music video animation
![](https://freight.cargo.site/t/original/i/c28581ec7556b095b474cc1a36012c76386a4521a0e495515e10edb54cdcd793/HF_case_1_intro.gif)
![](https://freight.cargo.site/t/original/i/4a3a1ab00b857a6e5aeee2483c2f0e2eef979eb909f38e97995f08f9861f86e0/IGPOST.png)
![](https://freight.cargo.site/t/original/i/66933792711556cb46fb2f84e602d1ba92de203ea3333d5894939a18ca7a768f/IGPOST-1.png)
![](https://freight.cargo.site/t/original/i/4cada7d002d3bbfe06b5ca4f0a245864e01d4276f24e60cd49b10ffb36d16c2e/IG_Bomb.gif)
![](https://freight.cargo.site/t/original/i/34f288516d3b76cc58fe5495c976f3aab97842df0b8d39b7f5be4b3b44d7c6f2/Frame-51.png)
![](https://freight.cargo.site/t/original/i/20bd12a113fb4bfc28913bbb80bb40f93f30ff956df68807176a8ef10719012f/IG_cave_post.png)
![](https://freight.cargo.site/t/original/i/eb18d81013ff11a0363e1b0cfc072418103f8a590462e3f9c1def60d9ce1c1aa/IGPOST-2.png)
![](https://freight.cargo.site/t/original/i/8d8c43c6281acd002a2400647764170881fc5b11c48f3a40fc3de1168976ad5a/IGPOST.jpg)
![](https://freight.cargo.site/t/original/i/99c6513bef5f18409683c3dc0726a9050152ce4bf29013d0fa07077010121dee/IGPOST-5.png)
![](https://freight.cargo.site/t/original/i/1c38b1b3cc878cd2173ebd4e42e228b819813f451acbe9fe3642a9f8ea030a51/HappyFace_singleArt_FINAL.jpg)
![](https://freight.cargo.site/t/original/i/404d0bfa0fb7976cf36d0619e9a7705b2db95f5086b46d509dbd497445a2cb9f/IGPOST-4.png)
![](https://freight.cargo.site/t/original/i/08d3ac898946adfe2476a619a24dc03972d6b5b6bee7b84718f7fb80e9414aac/Group-85.png)
![](https://freight.cargo.site/t/original/i/5f9d00139682e100ade38235ff9cefa452d7c8a439e4087ba1f1e8a3c686300b/Frame-1.png)
![](https://freight.cargo.site/t/original/i/62595f0127afafd59d5caadf763e079c6de5e59122c67c0597941dbceeff154e/vinyl.jpg)
![](https://freight.cargo.site/t/original/i/f53536143b9f198851eb312c2a4a234d759886809ae8bd083b1cdf94374687c5/PATTERN.jpg)