Jagwar Twin “Happy Face”
— BRAND IDENTITY & Website

I WORKED WITH CTHDRL to DESIGN AND LAUNCH a trippy “smile-triggered” facial recognition experience, to tease the release of the new Jagwar Twin single.

THE CAMPAIGN INCLUDED A CRYPTIC SPLASH COUNTDOWN, CONTENT CREATED USING FAN-SUBMITTED VOICEMAILS, A SMILE-TRIGGERED FACIAL RECOGNITION EXPERIENCE, MERCH AND A MUSIC VIDEO.

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My Role

Creative Director
Design
Animation

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