Ledger [Market]
— Branding & Website
TO LAUNCH LEDGER'S NEW CURATED NFT MARKETPLACE, WE CREATED A DYNAMIC BRAND AND HYPE SITE CENTERED AROUND A GENERATIVE TYPEFACE AND LOGO SYSTEM THAT GENERATES BILLIONS OF UNIQUE VARIATIONS, ALONG WITH A TOOL THAT REGENERATES THE TYPE WITH EVERY NEW BLOCK ON THE ETHEREUM CHAIN. ANNOUNCED AT LEDGER OP3N AT NFT NYC, WE ALSO DELIVERED A DESIGN SYSTEM AND MOTION TEMPLATES TO GUIDE EXPERIENTIAL AND OOH CAMPAIGN ELEMENTS INCLUDING TIMES SQUARE BILLBOARDS AND OTHER LAUNCH PARTNER ASSETS.
— Branding & Website
TO LAUNCH LEDGER'S NEW CURATED NFT MARKETPLACE, WE CREATED A DYNAMIC BRAND AND HYPE SITE CENTERED AROUND A GENERATIVE TYPEFACE AND LOGO SYSTEM THAT GENERATES BILLIONS OF UNIQUE VARIATIONS, ALONG WITH A TOOL THAT REGENERATES THE TYPE WITH EVERY NEW BLOCK ON THE ETHEREUM CHAIN. ANNOUNCED AT LEDGER OP3N AT NFT NYC, WE ALSO DELIVERED A DESIGN SYSTEM AND MOTION TEMPLATES TO GUIDE EXPERIENTIAL AND OOH CAMPAIGN ELEMENTS INCLUDING TIMES SQUARE BILLBOARDS AND OTHER LAUNCH PARTNER ASSETS.
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my Role
Creative Director
Design
Animation
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my Role
Creative Director
Design
Animation
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Deliverables
Logo
Brand system
custom typeface
Website Platform
launch campaign
Deliverables
Logo
Brand system
custom typeface
Website Platform
launch campaign
