Lee Jeans: Make Way
— Proposed Campaign
An age old question: Does the denim define the wearer, or is it the other way around? We say it’s the second one. You make your jeans interesting. The life you live in them. The dumb ideas. The half-baked memories. The id. The ego. The late nights and open road. Discordance. Acceptance. Contradictions. The idea was Make Way. We made a newspaper amongst other things. Ink, paper, tangible, impermanent. Very Lee.
— Proposed Campaign
An age old question: Does the denim define the wearer, or is it the other way around? We say it’s the second one. You make your jeans interesting. The life you live in them. The dumb ideas. The half-baked memories. The id. The ego. The late nights and open road. Discordance. Acceptance. Contradictions. The idea was Make Way. We made a newspaper amongst other things. Ink, paper, tangible, impermanent. Very Lee.
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My Role
ART DIRECTION
CONCEPT
DESIGN
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Credits
Agency — Carmichael Lynch
Writer — joe Beutel.
Design Director — Milton Un
My Role
ART DIRECTION
CONCEPT
DESIGN
-
Credits
Agency — Carmichael Lynch
Writer — joe Beutel.
Design Director — Milton Un
-
Deliverables
CAMPAIGN
OOH
TV SPOT
ZINE
Deliverables
CAMPAIGN
OOH
TV SPOT
ZINE
