DAN FERRO is a multidisciplinary designer living and working in Los Angeles. His goal is to help brands build a visual language through design and Technology. Reach out IF you’d like to Make things together.



Lee Jeans: Make Way


An age old question: Does the denim define the wearer, or is it the other way around? We say it’s the second one. You make your jeans interesting. The life you live in them. The dumb ideas. The half-baked memories. The id. The ego. The late nights and open road. Discordance. Acceptance. Contradictions. The idea was Make Way. We made a newspaper amongst other things. Ink, paper, tangible, impermanent. Very Lee.

This was a campaign developed for lee jeans in 2019. Unfortunatily, lee chose to go with something else - Which means you can hire me to do this for you instead! words + PArtner joe Beutel.
Year 2019
Client Lee Jeans
Project SPEC CAMPAIGN
Role Design / Art Direction
Scope Magazine, OOH, Campaign

©2020 Dan Ferro Studio