Lee Jeans: Make Way
— Proposed Campaign

An age old question: Does the denim define the wearer, or is it the other way around? We say it’s the second one. You make your jeans interesting. The life you live in them. The dumb ideas. The half-baked memories. The id. The ego. The late nights and open road. Discordance. Acceptance. Contradictions. The idea was Make Way. We made a newspaper amongst other things. Ink, paper, tangible, impermanent. Very Lee.

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My Role

ART DIRECTION
CONCEPT
DESIGN

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Credits

Agency — Carmichael Lynch
Writer — joe Beutel.
Design Director — Milton Un
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Deliverables

CAMPAIGN
OOH
TV SPOT
ZINE
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