Netflix
— Next On Netflix
Netflix set out to launch a campaign that celebrated the year ahead — from returning favorites like Squid Game Season 2 to new titles like Griselda and the Beverly Hills Cop reboot. The goal was to create a unified identity system that could flex across this range of content while sustaining the excitement of what’s next.
As Design Director, I led the creation of the campaign’s visual and motion system, managing a team of three motion designers and developing the kinetic foundation myself. I directed the overall look and feel, guided animation across executions, and personally animated nearly half of the campaign. The result was a dynamic, adaptable system that captured Netflix’s ongoing sense of anticipation and momentum.ext in constant motion.
— Next On Netflix
Netflix set out to launch a campaign that celebrated the year ahead — from returning favorites like Squid Game Season 2 to new titles like Griselda and the Beverly Hills Cop reboot. The goal was to create a unified identity system that could flex across this range of content while sustaining the excitement of what’s next.
As Design Director, I led the creation of the campaign’s visual and motion system, managing a team of three motion designers and developing the kinetic foundation myself. I directed the overall look and feel, guided animation across executions, and personally animated nearly half of the campaign. The result was a dynamic, adaptable system that captured Netflix’s ongoing sense of anticipation and momentum.ext in constant motion.
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Deliverables
Logo
Design system
styleguide
motion system
Social templates
OOH
Trailer
Logo
Design system
styleguide
motion system
Social templates
OOH
Trailer
