Spotify
— Spotify Advertising
Spotify Advertising wanted a social system that captured the energy of their global brand while breaking away from the typical B2B aesthetic.
As Creative Director, I led a large team in developing a motion-driven design system for their yearly content — from product launches to campaigns and series. Built in close partnership with Spotify, the evolving toolkit brings rhythm, color, and kinetic expression to every post.
— Spotify Advertising
Spotify Advertising wanted a social system that captured the energy of their global brand while breaking away from the typical B2B aesthetic.
As Creative Director, I led a large team in developing a motion-driven design system for their yearly content — from product launches to campaigns and series. Built in close partnership with Spotify, the evolving toolkit brings rhythm, color, and kinetic expression to every post.
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Deliverables
Design system
Playbook
motion system
Social templates
Design system
Playbook
motion system
Social templates
