Truvia: Use It Where You Use Honey
Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
|Project||Use It Where You Use Honey|
|Role||Design / Art Direction|
|Scope||Campaign, Web Design, TV, Social|