Truvia: “Use it where you use honey”
— Proposed Campaign
Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
— Proposed Campaign
Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
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My Role
ART DIRECTION
CONCEPT
DESIGN
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Credits
Agency — Carmichael Lynch
Writer & CD — Josh Leutz
Animation — Scholar
My Role
ART DIRECTION
CONCEPT
DESIGN
-
Credits
Agency — Carmichael Lynch
Writer & CD — Josh Leutz
Animation — Scholar
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Deliverables
CAMPAIGN
OOH
website
TV
Social
Deliverables
CAMPAIGN
OOH
website
TV
Social
