Truvia: Use It Where You Use Honey

Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
Year 2017
Client Truvia
Project Use It Where You Use Honey
Role Design / Art Direction
Scope Campaign, Web Design, TV, Social

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