Truvia: “Use it where you use honey”
— Proposed Campaign
Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
— Proposed Campaign
Launch campaign for Truvia’s new product, Nectar. To introduce it to the world, the campaign centered around a paradigm-shattering idea: We told people how to use it. The campaign included a new website, print ads, a social campaign, and, with the help of Gentleman Scholar, multiple brand films.
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My Role
ART DIRECTION
CONCEPT
DESIGN
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Credits
Agency — Carmichael Lynch
Writer & CD — Josh Leutz
Animation — Scholar
My Role
ART DIRECTION
CONCEPT
DESIGN
-
Credits
Agency — Carmichael Lynch
Writer & CD — Josh Leutz
Animation — Scholar
-
Deliverables
CAMPAIGN
OOH
website
TV
Social
Deliverables
CAMPAIGN
OOH
website
TV
Social
![](https://freight.cargo.site/t/original/i/f4da93d848f5dc53892d87f67f111f31f764cafe36bd55e36bf12ca5c89f3dbf/truvia_plates.jpg)
![](https://freight.cargo.site/t/original/i/2046c29e0ab6f18445d210462a1a140626bb70ab719fc92d9c1fe8c591a1956a/truvia_OOH.jpg)
![](https://freight.cargo.site/t/original/i/df508024516d36371071a1f9345c2000d4e761129848c58dc410760274b5bf0f/truvia_collateral.jpg)
![](https://freight.cargo.site/t/original/i/5ea3bdea1a2523fef5cf2aae2f2d63092fece0361c7194354dfe4da1691fbce8/truvia_whiteBG_nobg.gif)
![](https://freight.cargo.site/t/original/i/d85dc8ebdc3bb59b15f599868ccc8fcf479a65c0560f27a1010e1c1ab8917b8d/truvia_OOH_2.jpg)
![](https://freight.cargo.site/t/original/i/07f30da285f1dd2be978f5bf4fa5d7ec8b9fe784878262d297516adf493b6774/BearFill.gif)
![](https://freight.cargo.site/t/original/i/5799eba8c032b6d443e1c1952aa6663d1b2a01d9784aa10e3e234b0e802990ce/cl_website_caseStudy_Truvia_03.jpg)
![](https://freight.cargo.site/t/original/i/89a2a7e6becb7527c6fef76eecf1dc8b39218c1a1787077916e8e392b4f1485f/truvia_website_full.jpg)