Under Armor



Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership. So it goes. Developed at CL with Joe Beutel.
Year 2018
Project Under Armor x MLB Partnership
Role Design / Art Direction
Scope Brand Campagin, Instore, OOH







DESIGN
ART DIRECTION
DISRUPTION

CD @CTHDRL.CO
@DANFERRO.STUDIO
contact@dan-ferro.com

Clients

NBA
Activision
Footlocker
FX
A&E
Pepsi
FWB  
Sephora
Under Armor
Microsoft
Golden State Warriors
Pandora
Gap
Yahoo
Subaru
WESTWOODWESTWOOD
THE DFM
SOUTHHILL ENTERTAINMENT