UNDERARMOR “break history”
— Proposed Campaign

Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership.

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My Role

ART DIRECTION
CONCEPT
DESIGN

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Credits

Agency — Carmichael Lynch
Writer — joe Beutel.
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Deliverables

CAMPAIGN
OOH
Custom Typeface






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