Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership. So it goes. Developed at CL with Joe Beutel.
|Project||Under Armor x MLB Partnership|
|Role||Design / Art Direction|
|Scope||Brand Campagin, Instore, OOH|