Under Armor

Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership. So it goes. Developed at CL with Joe Beutel.
Year 2018
Project Under Armor x MLB Partnership
Role Design / Art Direction
Scope Brand Campagin, Instore, OOH

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