UNDERARMOR “break history”
— Proposed Campaign
Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership.
— Proposed Campaign
Under Armour campaign for a huge partnership with MLB. Youth, defiance, energy, swagger, with a little LSD sprinkled on top for good measure. Developed a custom typeface - Power - which you can download here. We won the pitch. They lost the partnership.
-
Deliverables
CAMPAIGN
OOH
Custom Typeface
Deliverables
CAMPAIGN
OOH
Custom Typeface
![](https://freight.cargo.site/t/original/i/6f5d5ecd9500d0eee9f8daa082e28ffafde914a3bf8049909a0c421c4145ed60/breakHistory_lockup.jpg)
![](https://freight.cargo.site/t/original/i/1cc8a2b3422f8709e96eb750c83768decc0dce0626ac5f083fe11d96d59c6713/underarmor_ooh_2.jpg)
![](https://freight.cargo.site/t/original/i/64a2a69f4cf56439aca226448295883a61d8378aa70226be15df1e1e720adada/breakHistory2b.jpg)
![](https://freight.cargo.site/t/original/i/a5d4b0c156c3d2e599ea92a9ada4d503bb73d978aba7d2de120b94341b390eeb/breakHistory_ALO_challengeMakesChange.jpg)
![](https://freight.cargo.site/t/original/i/6ab3d87869a22e8742103b5bb8a100655a1d8543d1c901753227245730294170/slide.jpg)
![](https://freight.cargo.site/t/original/i/3b1a6225b46530c2efd4d864e412c09de5a3a0b867c5ceb4b1e5341bc2f20b47/underarmor_ooh_1.jpg)
![](https://freight.cargo.site/t/original/i/24911eb7c4a5b85d5f8af7a435d51f34dba2aad2231fd74fb63d9c143c4c380c/letters_2.jpg)
![](https://freight.cargo.site/t/original/i/e902d8ecce54c9dcbe8128b223a62f0a4934fcad75fb43d4c1b5c44ba5694a72/letters_1.jpg)
![](https://freight.cargo.site/t/original/i/871785ec3466c90de7e9b700b723b0d3e4f5cc3c87d50a3016779896c17516a6/letters_3.jpg)
![](https://freight.cargo.site/t/original/i/7c1d6000901a8eb8596c72aad1c24a6abb6a31e7681bc6af446540371c39946f/breakHistory_social.jpg)
![](https://freight.cargo.site/t/original/i/8c3aa509bfb6575b36b483625b905a42a0e4f795b239e10ddcfb426e551545ac/breakHistory_ALO_scream2.gif)
![](https://freight.cargo.site/t/original/i/52789c5ecada5d6909a92441fb22b19b79b5cf54cccf6a2cfefa6b4eb9229c04/underarmor_ooh_3.jpg)
![](https://freight.cargo.site/t/original/i/738af8fb0e17f7279d608f1685565a2bb54d2cd09171096fa8746d108a580dd4/breakHistory_instore_3.jpg)
![](https://freight.cargo.site/t/original/i/aa46c8459775801d175441e58d32ebda4bc3051f64b8f67a624d9d0822c25023/slaughterTradition.jpg)