WESTWOODWESTWOOD
— brand Idenitty & Editorial platform
WestwoodWestwood was more than a rebrand, it was a full 360 business transformation— from creating a fluid brand identity system that adapts across categories and environments to merging an experiential agency with a content studio and designing a website to house a robust editorial platform.
— brand Idenitty & Editorial platform
WestwoodWestwood was more than a rebrand, it was a full 360 business transformation— from creating a fluid brand identity system that adapts across categories and environments to merging an experiential agency with a content studio and designing a website to house a robust editorial platform.
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My Role
DIGITAL DESIGN DIRECTOR
Design
Animation
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My Role
DIGITAL DESIGN DIRECTOR
Design
Animation
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Deliverables
Website
Editorial platform design
design system animations
Deliverables
Website
Editorial platform design
UX Strategy
design system animations
![](https://freight.cargo.site/t/original/i/d2c32081240d2e0a344e14f7b4c3754ea9f932cb5d6f902523a35a2576374a8a/WW_TBI_2000x1333_2.jpg)
![](https://freight.cargo.site/t/original/i/0682a4bb8c86c58473c681a9d1e137487762c45a40b5f2fed02c30636bd07e7a/WW_TBI_2000x1333_4.jpg)
![](https://freight.cargo.site/t/original/i/81d1faac38882856675739b6b2d0c9299a978f7e0287aff91a9ddcbdfbbd3800/WW_Logo_LOOP.gif)
![](https://freight.cargo.site/t/original/i/03a6b54031e8b4653010d2dd624b2b0f24a2a10da9c92b6d01ae8c3406bf0448/WW_TBI_2000x1333_11.jpg)
![](https://freight.cargo.site/t/original/i/f74ea36e83bd57079c4119f5023f8c1930d9f881f1fe5e87120127c35174d842/WW_TBI_2000x1333_7.jpg)
![](https://freight.cargo.site/t/original/i/9f2e8ff7486b2efe44ec86f4408f09f6ef2398f7401ccca4ca8e1e283b38a2d1/WW_TBI_2000x1333_3.jpg)
![](https://freight.cargo.site/t/original/i/c60051cf87d32f7773209704df3343b1a3b462a56aa2920f95c5beb23cfd25ac/WW_TBI_2000x1333_9_b.jpg)
![](https://freight.cargo.site/t/original/i/4e2247f774b4262ae95910435068da98b39529c26f4e8dd6dbd7aebf46943ef7/WW_TBI_2000x1333_12.jpg)
![](https://freight.cargo.site/t/original/i/4329c00644ef0a476666c0a43ea49d3cf266c80bf933c7ba556156a9782ab3ab/WW_TBI_2000x1333_1.jpg)
![](https://freight.cargo.site/t/original/i/a42c841e81d6e07bdc1afb542ee1433aa03a1786ca62751f6f91e00b99c2f11e/WW_TBI_2000x1333_15.jpg)
![](https://freight.cargo.site/t/original/i/fbe414843c4958dbfa0568636e77c79d10f5a1926947d716ed1807420bf74a1f/WW_TBI_2000x1333_10.jpg)