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Carmicheal Lynch Rebrand



Identity system for Minneapolis agency Carmichael Lynch. The system was rooted in a blank canvas. Fluidity. The identity doesn’t reveal the personality of the brand through color or illustrations, but rather through how it moves, how the user interacts with it, and how it’s experienced. Its neutrality allows the personality of the brand to be seen through the work. We built a brand new website from the ground up, a fully fleshed out style-guide, tons of collateral, and swag.